20 Guaranteed Ways to Kill Your Website (Part I)

Last time we talked about 20 best Wordpress plugins. Today we want to help you avoid some mistakes with your own website.

When it comes to running your own website, you will be inundated with opinions. Suddenly everyone is an expert and has little tips and tricks to try to improve the many things that you are aiming for. Whether it be SEO, increased conversions or simply increasing traffic flow; there are whole checklists available telling you what you should do.

That’s great, if you are avoiding the trappings that many businesses fall into when it comes to running a website. Here we have provided a list of 20 things that will kill your website, some of them you’re probably doing without even realising!

1. Ignoring Social Media

We live in a fast paced and rapidly changing environment. Instead of daily newspapers, people now have up-to-the-second information in the palms of their hands. Being able to react, engage and ultimately build brand awareness across social media platforms is an absolute must for any website trying to gain a foothold in the online world.

2. Overcomplicating

As much as we like to show off how intelligent we are with fancy words and long, artistic paragraphs, in general, your audience will lose interest quickly if you don’t get to the point. As mentioned in point one, the way we as human’s digest information now is very quick, if someone doesn’t get what they are looking for fast they will be exiting your site as fast as they entered. Don’t believe us? Check how long people spend on your webpages.

3. Not Using Pictures

Some websites read a lot like shopping lists, and who wants to read a shopping list? Break up your blog posts with relevant pictures and increase reader engagement by doing so. Correct use of pictures should break up the text into easily digestible pieces of information. There are plenty of free picture resources out there, so you really have no excuse not to get your blog crammed full of interesting images.

4. Not Having a Subscribe Button

The goal of your website is to communicate with the wider world. To showcase yourself to a greater audience and to do it on a consistent basis. If you don’t have a subscribe button you are instantly missing a huge opportunity to generate leads and by default future sales prospects.

5. Inconsistent Blog Activity

Search engines love consistency, believe it or not, just because you hired a blogger to write 5 articles doesn’t mean they should be posted in one go. It is better to space out the publishing of blog articles at regular intervals. This shows search engines that you are regularly active and consistently updating the information on your website.

6. Not Updating

Do you still have the same website you started out with in 2010? Chances are that theme is looking at best a bit tired but at worst it will be looking dated. If your website looks old and tired, then that speaks volumes to visitors about your brand. It is best to review your website on an annual basis to ensure that everything remains fresh and up to date.

7. Less Than 300 Words on Pages

This isn’t a critical flaw, but it can have a substantial effect on website traffic. The reason being that search engines will sometimes require 300 words minimum to record the contents of that page. Your ‘Contact Us’ page might only have 150 words, that could be the difference between someone finding it on a search engine or not.

The second part of this article will come soon.


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