20 Guaranteed Ways to Kill Your Website (Part III)

The last part of our useful article. Enjoy reading and leave your comments!

Part I

Part II

14. Simple Isn’t Stupid

Earlier on we said how key it was to keep content simple. That doesn’t mean that the content should be poorly written. So many websites have blogs full to the brim with content that has poor grammar, spelling and in general are of low written quality. If you can’t write, use freelancing sites like Upwork to hire writers. Make sure your content reads well from start to finish and make sure it provides value throughout.

15. Being Too Salesy

Sounds counterintuitive to not try so hard to sell something that you want to sell. The key is to get clients and customers to buy into your products by showing them how much it is worth. No one likes a hard sell. If you want to keep your conversions low, then keep your sales pages being written as a sales page. If you want to increase conversions, then craft a sales page that gets readers interested in what the product can do for them.

16. Not Using Plugins

If you’re a Wordpress site owner (the majority of you will be), be sure to utilise plugins to enhance your website. Some plugins are simple like displaying a button for social media; some are far more complex and run in the background to speed up page loading times. Either way, using plugins adds value. See our 20 Best Wordpress Plugins guide here.

17. Lacking Direction

If you have a website, be sure to know what you want it to do. If you want to make money, make sure you have direct user journeys to your ecommerce store. You don’t want people visiting your blog and leaving empty handed. Make sure that you’re always focused on the overall goal of the website and plan each aspect accordingly.

18. Having a Poor Design

Almost as an addition to point 17, make sure that your website works properly. Having 404 (dead links) pages come up is frustrating for the user and will likely lead to them leaving the website. As well as making sure every link is working (there are plugins that do this for you) it is vitally important to make sure that your website is easy to navigate. A user should never be more than a click away from your home page, no one wants to be locked in a maze they can’t get out of.

19. Not Having Security Credentials

If you’re handling money and you are not providing encryptions or safety features for your customers, then they will likely not purchase anything. Something as simple as securing your transaction pages with the padlock icon will inspire consumer trust and have a positive effect on your conversions.

20. Negative Reviews

There is such a thing as bad publicity and it can bury a business or a website in an instant. If you are enabling people to review or you company is trading in a forum that can be reviewed make sure you stay customer focused. If you get the dreaded bad review, respond in a professional, courteous manner. Apologise and if necessary offer to rectify the problem. Pro-actively responding to the occasional bad review will show that you care. You won’t be able to please everyone all of the time; do what you can when you can.

Hopefully you will have found this guide helpful, if you have made any mistakes on your website, remember, you can rectify it. Identifying the errors will now allow you to put right any wrongs. Be sure to subscribe using the icon above and make sure you get the latest information to make your website a success!


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